Marketing & Branding Specialist

About the Role

As our Marketing & Branding Specialist, you will be responsible for developing and executing Wagyuman's marketing and brand strategy across online and offline channels.

You will work closely with the management team to strengthen Wagyuman's brand identity, increase brand awareness, attract new customers, and drive restaurant traffic and sales.

Key Responsibilities

Brand & Marketing Strategy

• Develop and strengthen Wagyuman's brand identity and positioning.

• Develop monthly and quarterly marketing plans, campaigns, promotions, and seasonal activities.

• Identify market trends, customer insights, and competitor opportunities.

• Ensure consistent branding across social media, restaurant, packaging, menus, and promotions.

Social Media & Content

• Develop social media strategies for Instagram, TikTok, and Threads.

• Create engaging content ideas, campaigns, and storytelling.

• Manage content calendars and coordinate with designers, photographers, videographers, and creative partners.

• Monitor content performance and optimize based on results.

KOL, Influencer & Collaboration

• Identify and collaborate with relevant influencers, KOLs, and content creators.

• Develop and manage collaboration campaigns.

• Evaluate campaign performance and ROI.

Events & Customer Activations

• Develop creative restaurant events, launches, collaborations, and customer activations.

• Create experiences that encourage customers to visit, share, and talk about Wagyuman.

Performance & Analytics

• Track campaign performance, reach, engagement, customer acquisition, restaurant traffic, and sales.

• Provide regular reports and recommendations to management.

• Use data and customer insights to improve future marketing activities.

About You

• Bachelor's degree in Marketing, Communications, Business, Creative, or a related field is preferred.

• Minimum 2 years of experience in marketing, branding, digital marketing, or F&B marketing.

• Experience in the restaurant/F&B industry is a strong advantage.

• Proven experience developing and executing marketing campaigns.

• Strong understanding of social media marketing and digital trends.

• Experience working with influencers/KOLs is a plus.

• Basic understanding of marketing analytics and advertising platforms.

• Portfolio of previous marketing, branding, campaign, or social media work is highly preferred.

• Creative, energetic, and passionate about branding, marketing, and F&B.

• Able to think strategically while also being hands-on in execution.

• Strong communication, project management, and problem-solving skills.

• Comfortable working in a fast-paced environment and able to work independently.

About Wagyuman

Wagyuman is a fun, modern restaurant concept focused on delivering an exciting dining experience.

As Wagyuman continues to grow and develop its brand, we are looking for a creative, strategic, and hands-on Marketing & Branding Specialist who can help take Wagyuman to the next level.