Marketing Associate - Activation & Sponsorship

JOB DESCRIPTION

• Execute and implement marketing event programs based on the company's product strategy roadmap.

• Support the Media Manager in executing annual marketing plans, including ATL and BTL activities.

• Achieve event-based sales target KPIs as assigned by the company.

• Execute integrated program activities that are attractive, impactful, and aligned with target consumer profiles.

• Develop event concepts and strategies based on creative briefs to achieve business objectives.

• Define measurement metrics and KPI calculations for each event.

• Evaluate event performance through Media Event Reports, Sales Reports, and survey tools (including Squid surveys), and consolidate results into post-event recap reports.

• Ensure all event-related documents are prepared and completed according to agreed timelines.

• Coordinate timely preparation of event samples and ensure all required materials are available as scheduled.

• Ensure all media benefits and deliverables tied to the events are fulfilled accurately and on time.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Minimum 1 years experience in related field.

• Strong understanding of event marketing and brand activation.

• Excellent project management and organizational skills.

• Ability to work cross-functionally and manage multiple priorities.

• Strong analytical skills for event evaluation and reporting.

• Creativity in concept development and consumer engagement strategies.