Live Commerce Specialist

Job Description

• Plan and execute live commerce campaigns across Otten Coffee’s e-commerce platforms, including campaign concepts, themes, promotions, vouchers, bundles, and product focus.

• Develop live session plans, scripts, rundowns, and product storytelling to create engaging sessions and maximize sales performance.

• Manage product selection and preparation for live sessions, including coordinating product availability and product borrowing from Otten Coffee stores.

• Manage live streaming production and operations, including OBS, live scenes, overlays, backgrounds, banners, and other supporting assets.

• Coordinate and manage live hosts, internal live staff, and freelance streamers, including scheduling, briefing, and performance evaluation.

• Coordinate with MCNs, creators, and affiliate partners to support live commerce campaigns and drive additional sales.

• Create and edit supporting content assets such as thumbnails, promotional images, overlays, backgrounds, and short videos for live commerce activities.

• Monitor and analyze live commerce performance, including GMV, orders, conversion rate, viewers, engagement, and product performance.

• Evaluate performance of live sessions, products, hosts, streamers, and campaigns, and provide actionable recommendations for improvement.

• Develop and optimize live commerce strategies based on sales data, customer behavior, campaign results, and market trends.

• Coordinate cross-functionally with Ecommerce, Marketing, Product, Creative, Store, and other relevant teams to ensure smooth live commerce execution.

• Develop and improve live commerce SOPs, workflows, and operational processes to improve efficiency, consistency, and overall live commerce performance.

Requirements

• Minimum 2 years of experience in live commerce, e-commerce, digital marketing, social commerce, or related fields.

• Hands-on experience with TikTok Shop, Shopee Live, or similar live commerce platforms.

• Familiar with OBS and live streaming production, including basic setup, scenes, overlays, and live operation.

• Experience managing or coordinating hosts, streamers, freelancers, MCN, KOL, or affiliate partners.

• Strong understanding of e-commerce campaigns, promotional mechanics, product merchandising, and live commerce performance metrics.

• Creative, organized, data-driven, and strong in communication, coordination, and problem-solving in a fast-paced environment