Live Commerce Manager

About the role

This role involves managing and optimizing live e-commerce operations across platforms such as TikTok and Shopee. You will be responsible for developing promotional strategies, overseeing livestream performance, managing host teams, and coordinating with creators and partners to drive sales and engagement.

Key responsibilities

• Develop daily, weekly, and monthly promotional calendars (Payday, Twin Date, etc.)

• Determine live sales strategies such as product bundling, upselling, and cross-selling to increase Average Order Value (AOV)

• Manage, train, and evaluate the performance of Livestream Hosts

• Create, organize, and maintain Livestream team schedules to ensure optimal operations and performance

• Monitor Livestream performance through dashboards (viewers, GMV, traffic, etc.)

• Provide direction and make quick decisions during Livestream (e.g., giveaway activation, flash sales, script changes)

• Address technical and operational issues during Livestream

• Ensure visual quality and livestream equipment such as lighting, audio, background, product display, etc.

• Develop engaging Livestream concepts according to brand requirements

• Analyze post-livestream performance and prepare monthly Livestream performance reports

Requirements :

• Minimum Bachelor's degree in Communication, Digital Marketing, Management, or related field

• Minimum 2-3 years of experience in Live E-Commerce (particularly TikTok and Shopee), Agency, or Retail Operations

• Experience managing seller center platforms on E-Commerce (TikTok Seller Center and Shopee Seller Center)

• Able to read and interpret Livestream statistical data

• Understanding of basic livestream equipment and technical aspects (OBS, camera, lighting, etc.)

• Ability to lead and motivate Livestream teams with diverse backgrounds and technical skills

• Able to develop Livestream concepts and gimmicks to increase customer engagement

• Data-driven, target-oriented, and able to work under pressure

• Strong leadership and quick problem-solving skills

• Willing to work full WFO at Alam Sutera, Tangerang