KOL Specialist

Key responsibilities

• Design and execute cooperation strategies with Key Opinion Leaders (KOL), influencers, content creators, and affiliates according to company marketing targets

• Search for, approach, and build good relationships with KOLs that align with brand identity and target audience

• Negotiate cooperation, contracts, and deliverables with KOLs and agencies

• Manage the entire KOL campaign process from planning, implementation, monitoring, to evaluation

• Coordinate with Marketing, Brand, Social Media, and Creative teams to ensure campaigns align with company strategy

• Monitor campaign performance using established KPIs such as reach, engagement, impressions, conversion, and ROI

• Prepare campaign evaluation reports with strategy recommendations to improve KOL cooperation effectiveness

• Follow developments in social media trends, influencer marketing, and digital platforms such as TikTok, Instagram, and YouTube

• Manage KOL database and maintain long-term relationships with influencers and agencies

Qualifications

• Minimum Diploma (D3) or Bachelor's (S1) degree from any major, preferably Marketing, Communication, Business, or related fields

• Minimum 1–2 years of work experience as KOL Specialist, Influencer Marketing Specialist, or similar position

• Preferred experience handling campaigns for national or large brands, particularly in FMCG, Beauty, Fashion, Lifestyle, E-commerce, or Digital Agency industries

• Understanding of influencer marketing strategy, social media marketing, and digital campaign management

• Network of KOLs, influencers, creators, or agencies is an added value

• Able to negotiate, communicate, and build professional relationships with various parties

• Data analysis capability to measure campaign performance and provide data-based recommendations

• Experienced in using Microsoft Office or Google Workspace and social media analytics platforms

• Able to work independently and in teams, target-oriented, and capable of managing multiple campaigns simultaneously

• Creative thinking ability, high initiative, and able to work in a dynamic environment