KOL Specialist

About the role

KOL Specialist role focused on researching, identifying, and managing collaborations with key opinion leaders, influencers, and content creators. The position involves developing and executing KOL campaign strategies, monitoring performance metrics, and building strong working relationships across multiple creator partnerships.

Key responsibilities

• Conduct research and select KOLs/Affiliators/creators aligned with target market and company needs

• Search for, contact, and establish collaborations with KOLs, influencers, affiliators and content creators

• Develop and execute KOL campaign strategies from planning through evaluation

• Monitor campaign performance based on metrics such as reach, engagement, views, clicks, and sales

• Manage follow-ups and handle multiple KOL collaborations simultaneously

• Create campaign result reports and conduct evaluations to improve promotion effectiveness

About you

• Minimum 2-3 years of experience as KOL Specialist, Influencer Marketing, Affiliate Specialist, or similar position

• Experience in researching, contacting, and establishing collaborations with KOLs, influencers, affiliators or content creators

• Strong communication, negotiation, and relationship-building capabilities

• Ability to monitor and analyse campaign performance data

• Understanding of social media platforms such as TikTok and Instagram, and affiliate programs is an advantage

• Creative, proactive, detail-oriented with strong problem-solving abilities

• Comfortable working with targets and deadlines

• Able to work independently and as part of a team

• Strong analytical and data processing skills

• Experience in e-commerce, gadget, electronics, or lifestyle products is preferred