KOL

About the role

KOL Specialist role focused on identifying, recruiting, and managing key opinion leaders, influencers, affiliates, and talent partnerships for the ANNIA brand across social media platforms.

Key responsibilities

• Search for and recruit KOLs, influencers, affiliates, and talent aligned with ANNIA brand

• Conduct outreach, negotiate fees, and arrange collaborations

• Prepare briefs, timelines, and campaign requirements

• Manage and maintain relationships with KOLs and affiliates

• Monitor content performance, conversion rates, and GMV

• Develop potential affiliates and KOLs into long-term partners

• Create reports and conduct periodic campaign performance evaluations

• Coordinate with Marketing, Creative, Ads, and Marketplace teams

About you

• Minimum D3/S1 qualification in any field

• Experience in KOL, Influencer, Affiliate, or Talent Management (preferred)

• Understanding of TikTok, Instagram, creator, and affiliate marketing

• Strong communication and negotiation skills

• Ability to read insights and content performance metrics

• Proficient with Excel/Google Sheets

• Creative, proactive, detail-oriented, and target-focused

• Up-to-date with social media trends