Jewellery Social Media Specialist

Social Media Specialist - Jewellery Boutique

Safiro Jewelry | Tunjungan Plaza, Surabaya | Full-time

Role Summary

You will run our social media presence, with Instagram as the main focus and TikTok as a growing channel. You will plan, shoot, edit, and publish content, manage the community, and report on results. Your goal is to build brand prestige and bring qualified clients to our boutique and enquiry channels.

Key Responsibilities

Content Planning

• Build and maintain a monthly content calendar for Instagram and TikTok.

• Plan content around key seasons: wedding season, Ramadan, Eid, year-end, and new collection launches.

• Develop content pillars such as new collections, craftsmanship and behind-the-scenes, custom jewelry journeys, jewelry care, and styling.

Content Creation

• Shoot and edit product photography (primary focus), with tools such as Photoshop, and Canva.

• Shoot and edit short, simple videos (Reels, TikToks, Stories) using CapCut.

• Write captions in a refined tone, in both Bahasa Indonesia and English.

• Coordinate with the sales team, designers, and workshop to capture new pieces and production stories.

Community & Lead Management

• Respond to comments, DMs, and enquiries promptly and professionally, following luxury service standards.

• Qualify leads and hand them to Sales Consultants with complete details (interest, budget range, contact).

• Escalate sensitive comments or complaints according to company procedure.

Reporting

• Report monthly on follower growth, reach, engagement, enquiries generated, and campaign results, with recommendations.

Requirements

• Diploma or Bachelor’s degree in Marketing, Communications, Visual Communication, Design, or a related field (or equivalent experience).

• Minimum 1-2 years of experience managing social media for a brand, preferably in jewelry, fashion, beauty, or luxury retail.

• Strong portfolio, especially in photography and photo editing.

• Proficiency in Lightroom, Photoshop, and Canva; basic video editing in CapCut.

• Excellent written Bahasa Indonesia; good written and spoken English.

• A strong eye for aesthetics, detail, and brand consistency.

• Organized and reliable, able to meet deadlines.

• Integrity and discretion regarding client privacy and company confidentiality.

Nice to Have

• Experience with Meta Ads Manager and paid campaigns.

• Macro or product photography experience.

• Knowledge of gemstones, precious metals, or jewelry terminology, or a genuine interest in learning.

• Experience working with KOLs/influencers.