Head of Marketing Communication

We are an importer and distributor of alcoholic and non-alcoholic beverages in Indonesia, operating through several key entities: PT Pantja Artha Niaga, PT Pelita Abadi Niaga, PT Pelita Makmur Perkasa, PT Sumber Anggur Sejahtera, and PT Nano Logistic.

One of our importing companies, PT Pelita Abadi Niaga, is currently seeking an experienced, creative, and strategic professional to join our team as Head of Marketing Communication.

The successful candidate will be responsible for leading the company's marketing communication strategy, strengthening brand positioning and awareness, and overseeing integrated marketing campaigns and brand activation initiatives.

Job Description

1. Develop and execute integrated marketing communication strategies to strengthen brand awareness, positioning, and market presence.

2. Lead brand communication initiatives to ensure consistent brand identity, messaging, and positioning across all marketing channels.

3. Plan and oversee marketing campaigns, brand activations, product launches, promotional events, and consumer engagement activities.

4. Develop and manage digital marketing, social media, and content strategies to enhance brand visibility and audience engagement.

5. Manage marketing budgets, vendor negotiations, and campaign performance to ensure effective resource allocation and ROI.

6. Lead, develop, and evaluate the Marketing Communication team to ensure effective project execution and achievement of business objectives.

Qualifications

1. Bachelor's degree in Marketing, Communication, Business, or a related field.

2. Minimum 5 years of experience in Marketing Communication, Brand Management, or related fields, with proven leadership experience.

3. Experience in FMCG, lifestyle, hospitality, alcohol industry, or related consumer industries is highly preferred.

4. Fluent in English, both written and spoken (mandatory).

5. Strong expertise in integrated marketing communication, brand activation, event management, digital marketing, and campaign execution.

6. Proven experience in developing and executing marketing campaigns, product launches, and brand engagement activities.

7. Strong leadership, strategic planning, project management, budgeting, and vendor management skills.

8. Creative, strategic, results-oriented, and capable of managing multiple projects in a fast-paced environment.