Head Of Marketing

Head of Marketing

Job Description

• Develop and lead the overall marketing strategy to drive sustainable brand growth, revenue, and GMV in line with the company’s business objectives.

• Own the brand’s positioning, go-to-market strategy, campaign direction, social media, and creative strategy across all channels.

• Lead the development of integrated marketing initiatives across digital, social media, KOL & influencer, content, CRM, e-commerce, and offline activations.

• Build and strengthen a distinctive brand identity while ensuring consistent brand communication and customer experience across every touchpoint.

• Identify market trends, consumer insights, and growth opportunities to continuously improve the brand’s relevance and competitive positioning.

• Work closely with Sales, Product, Operations, Finance, and other cross-functional teams to ensure marketing initiatives are aligned with business priorities and executed effectively.

• Lead, mentor, and develop a high-performing, cross-functional marketing team, fostering a culture of ownership, creativity, collaboration, and data-driven decision-making.

• Own marketing budget planning, allocation, and optimization, ensuring resources are invested effectively to maximize business impact.

• Monitor and evaluate marketing performance using key metrics such as ROAS, CAC, CTR, CVR, LTV, conversion, revenue, and GMV, and translate insights into actionable growth strategies.

• Present marketing strategies, performance updates, and business recommendations to senior leadership and founders.

Qualifications

• 5–8 years of experience in marketing, with strong exposure to beauty, fragrance, lifestyle, FMCG, D2C, or consumer brands.

• Proven experience in leading marketing functions end-to-end, covering brand strategy, digital marketing, social media, KOL/influencer marketing, content, e-commerce, and offline activation.

• Strong track record in building brands and driving measurable business growth, preferably within a fast-paced and growth-oriented environment.

• Strong strategic thinking with the ability to translate business objectives and consumer insights into clear marketing strategies and execution plans.

• Solid understanding of brand development, campaign planning, budgeting, performance marketing, and marketing analytics.

• Familiar with TikTok Shop, Shopee, CRM, social media platforms, and the broader digital commerce ecosystem.

• Demons