Head of Marketing

Job Description :

1.Strategy & Planning

• Develop and execute the company’s overall marketing strategy aligned with business objectives.

• Define key marketing metrics and track performance against goals (KPIs and ROI).

2.Brand & Positioning

• Strengthen brand positioning and ensure consistency across all channels.

• Lead market research, customer segmentation, and competitive analysis.

3.Campaign Management

• Oversee integrated marketing campaigns across digital, content, PR, events, email, and more.

• Ensure messaging and creative assets are on-brand and optimized for performance.

4.Digital Marketing

• Manage online channels including SEO/SEM, social media, paid media, email, and website.

• Implement marketing automation and lead generation strategies to support the sales pipeline.

5.Leadership & Collaboration

• Lead, mentor, and grow a high-performing marketing team.

• Collaborate closely with Sales, Product, and Executive teams to align marketing strategies.

6.Budget Management

• Set and manage the marketing budget efficiently to maximize ROI.

• Report on marketing spend, performance, and forecasting.