Head of Brand Marketing

We are looking for a Head of Brand Marketing to lead and oversee brand marketing initiatives across digital and offline channels. In this role, you will be responsible for developing and executing brand strategies, ensuring consistent brand positioning, and driving measurable brand awareness and engagement.You will work closely with the Brand & Marketing team, Social Media, KOL, Content Creator, Performance Marketing, CRM, and other cross-functional teams to deliver impactful campaigns and maximize business contribution.

Key Responsibilities:

• •Lead and execute brand marketing strategies and campaigns across digital and offline channels.
• •Manage cross-funnel campaigns from awareness and consideration to conversion.
• •Oversee the execution of Social Media, KOL, and Content Creator teams.
• •Ensure brand content, visuals, and communication are aligned with brand guidelines.
• •Manage campaign budgets and monitor performance based on KPI, engagement, conversion, and ROI.
• •Provide performance reports and strategic recommendations for future brand initiatives.

Qualifications:

• •Minimum D3/S1 in Marketing, Communications, Business, or a related field
• •Minimum 2–4 years of experience in brand marketing, digital marketing, content, or KOL management.
• •Strong understanding of brand strategy, positioning, and campaign management.
• •Strong skills in brand storytelling and copywriting.
• •Experience in managing and developing a small team.
• •Strong communication, analytical, and cross-functional collaboration skills.

Requirements:

• •Experienced in managing campaigns from planning, execution, to evaluation.
• •Able to manage multiple projects and stakeholders in a fast-paced environment.
• •Strong ownership, initiative, and accountability for campaign results.
• •Proactive in identifying opportunities to improve brand performance and campaign effectiveness.
• •Willing to work onsite in Purbalingga, Central Java.