Graphic Designer

About the Role

As a Graphic Designer, you will create impactful visual experiences that strengthen UPER's brand across digital platforms, marketing campaigns, university events, and educational products. You'll collaborate with cross-functional teams to transform ideas into engaging designs that inspire, communicate, and drive results.

Job Descriptions

1. Brand Identity & Creative Design

   • ⁠Design high-quality visual content for Instagram, TikTok, Meta Ads, websites, presentations, brochures, posters, banners, and other marketing materials.

   • Maintain and evolve UPER's brand identity while ensuring consistency across all visual touchpoints.

   • ⁠Develop campaign key visuals and adapt them into multiple formats for digital and print use.

2. Campaign & Marketing Support

   • ⁠Translate marketing objectives into compelling visual concepts that support student recruitment and brand awareness.

   • ⁠Create assets for social media campaigns, webinars, education fairs, university events, landing pages, and promotional activities.

   • ⁠Simplify complex educational information into clear, attractive, and easy-to-understand visual designs.

3. Cross-functional Collaboration

   • Work closely with the Social Media Manager, Marketing Team, Business Development/Sales Team, Content Creators, and Management to deliver creative solutions.

   • Present and explain design concepts based on audience needs, brand strategy, and campaign objectives.

   • Provide creative recommendations and contribute ideas beyond executing design requests.

4. Asset & Project Management

   • Organize and maintain design templates, brand assets, and production-ready files.

   • Manage multiple creative projects while ensuring high-quality and timely delivery

Qualifications

• Education & Experience

  • Bachelor's degree (or equivalent experience) in Graphic Design, Visual Communication Design (DKV), Multimedia, Communications, or a related field.

  • Minimum 2–3 years of professional experience in graphic design, preferably within:

    • Education / EdTech

    • Technology

    • Digital Marketing

    • Media

    • E-commerce

    • Lifestyle or youth-focused brands

Technical Skills

• Advanced proficiency in Adobe Illustrator and Adobe Photoshop.

• Working knowledge of Figma, Canva, After Effects, and Premiere Pro.

• Strong understanding of typography, grid systems, layout, composition, color theory, visual hierarchy, and art direction.

• Creative & Professional Skills

• ⁠Strong portfolio demonstrating branding, campaign development, social media systems, information design, event/webinar assets, landing page or presentation graphics, and visual consistency.

• Ability to develop visual concepts from marketing objectives and translate complex information into engaging, easy-to-understand visuals.

• Strong understanding of social media design and digital advertising across Instagram, TikTok, Meta Ads, websites, presentations, events, and integrated campaigns.

• ⁠Ability to art direct or brief photography, illustration, video, user-generated content, and AI-assisted visual exploration while maintaining brand consistency and usage rights.

• Comfortable presenting creative concepts and defending design decisions based on audience insights, brand principles, and business objectives.

• ⁠Strong project and time management skills with the ability to manage multiple priorities.

• Able to provide constructive creative input and strategic recommendations, not just execute briefs.

• ⁠Fluent in Bahasa Indonesia with strong working English, including the ability to review overseas university, scholarship, country, and academic program terminology.

• ⁠High sense of ownership, creativity, and accountability.

Nice to Have

• Experience in education, study abroad, scholarship, or international student marketing is highly preferred.

• ⁠Experience with motion graphics, video editing, photography, or AI-assisted creative workflows.

• ⁠Experience building or maintaining brand guidelines and design systems.