Freelance Content Planner & Short Video Creator (Ladystar)

About us
Ladystar is a family-run brand looking to grow its online presence. We're looking for a creative freelancer to plan content and produce short videos that attract and convert customers.

Responsibilities

• Plan a monthly content calendar (themes, post ideas, posting schedule)

• Suggest video concepts, hooks, and scripts for TikTok, Instagram Reels, and similar platforms

• Shoot and/or edit short videos (15-60 seconds) with captions, music, and transitions

• Write captions and hashtags

• Follow trends and adapt them to our brand voice

• Share a simple weekly or monthly performance summary (views, engagement, what worked)

Requirements

• Portfolio of short-form videos (links to past work)

• Experience with editing tools such as CapCut, Premiere, or similar

• Understanding of TikTok/Reels trends and what makes content engaging

• Good communication and reliable on deadlines

• Bonus: experience with fashion, beauty, or lifestyle brands (adjust to your product)

Work arrangement

• Freelance, remote (or on-site for filming if needed)

• Output: for example, 8-12 videos per month plus the content calendar

• Payment: per project or monthly retainer (state your budget range)

• Trial period: one paid test project first

To apply
Send your portfolio, rate, and availability to [your contact]. Include 2-3 video ideas for Ladystar.

Tips for hiring well

• Ask for sample ideas. Having applicants pitch 2-3 concepts shows their creativity and whether they understand your brand.

• Start with a paid trial of 3-5 videos before committing monthly.

• Be specific about volume (number of videos per month), so scope doesn't drift.

• Share a brand brief: your target customer, colors, tone, and 3-5 accounts you like.

• Agree on who films. If they only edit, you or your family must supply raw footage. This changes the price a lot.

• Where to find people: Instagram or TikTok creators in your area, Fiverr, Upwork, Sribulancer or Projects.co.id for Indonesia, and local Facebook or LinkedIn groups.