FnB Growth Marketing Manager

About the role

Balkan Shawarma is growing and looking for someone to help drive smarter growth. You will own outlet growth strategy, analyzing performance data and identifying opportunities to increase traffic, transactions, and customer retention across locations.

Key responsibilities

• Analyze sales, transactions, average transaction value, customer behavior and outlet performance

• Identify growth opportunities for each outlet

• Create and test strategies to increase traffic, transactions and repeat customers

• Develop local marketing initiatives: community, apartment, office, gym, school, event, and surrounding business partnerships

• Optimize dine-in, takeaway and delivery channels

• Design promotions that are measurable and profitable

• Conduct experiments, measure results, learn and improve

• Work with Operations and Marketing teams to ensure strategies are executed in the field

• Build an Outlet Growth Playbook for use as outlet numbers increase

About you

• Enjoy problem-solving and understanding the "why" behind numbers

• Comfortable with numbers and data

• Have commercial instinct: can see relationships between customer, product, price, traffic and revenue

• Not afraid to try new approaches and know how to measure results

• Can think strategically and also work in the field

• Have ownership and initiative

• Can distinguish between activity and real business impact

• Experience in F&B, retail, hospitality, e-commerce, consumer business, or multi-outlet business is a plus