E-Commerce Specialist

About the role

The position involves designing and executing monthly sales strategies and major campaigns across marketplaces.

Key responsibilities

• Design and execute monthly sales strategies and major campaigns across marketplaces (Twin Date, Payday, New Launching, and Seasonal Campaign)

• Develop effective promotion mechanisms (voucher settings, bundling, cross-selling, free gifts, and pricing tiers)

• Conduct SKU movement analysis (fast-moving vs slow-moving) to prepare stock requirement projections with operational/warehouse teams and optimize store display decoration and product SEO

• Manage and monitor effectiveness of internal marketplace ads, build relationships and negotiate exposure slots with marketplace Account Managers/RMs, and align product focus with Host Live and Content/Affiliate teams

• Monitor store performance metrics daily, weekly, and monthly, research competitor pricing/promo movements, and prepare strategic evaluation reports

Requierements:

• Minimum S1 education in any field (preferably Business, Management, Marketing, Economics, or related fields)

• Minimum 2 years experience as E-Commerce Specialist, Marketplace Strategist, Key Account Executive, or equivalent position (preferably from Fashion/Apparel, Mom & Baby, or FMCG industries)

• Mastery of Seller Center operations and ecosystem across major marketplaces (Shopee, TikTok Shop/Tokopedia, Blibli, and Lazada)

• Understanding of marketplace campaign planning and promo mechanism calculations, bundling, and pricing margins

• Strong data analysis capability (proficient in Microsoft Excel/Google Sheets for processing sales data, traffic, Conversion Rate, Basket Size/AOV, and stock forecasting)

• Understanding of internal marketplace advertising and ability to read ad performance metrics

• Communicative and experienced in cross-divisional coordination