Digital Marketing Supervisor

Job Purpose

Responsible for developing and optimizing digital marketing strategies to increase traffic, conversion, sales, and revenue through performance marketing, marketplace, live commerce, KOL/influencer marketing, and strategic partnerships.

Performance Marketing & Digital Advertising

• Develop, execute, and optimize digital marketing strategies to drive sales and revenue growth.

• Manage and optimize Meta Ads (Facebook & Instagram) and TikTok Ads campaigns.

• Manage marketplace advertising, preferably Shopee Ads and TikTok Shop Ads.

• Plan campaigns across the Awareness → Consideration → Conversion funnel.

• Manage audience targeting, retargeting, lookalike audiences, and catalog/product ads.

• Monitor and optimize campaigns based on ROAS, CPA/CAC, CTR, CVR, CPM, and CPC.

• Manage and optimize marketing budgets based on campaign performance.

• Understand and utilize Pixel, UTM, conversion tracking, and basic analytics.

• Operate and optimize ads directly, rather than only providing briefs to an agency.

Marketplace & Live Commerce

• Manage and optimize marketplace performance across Shopee and TikTok Shop.

• Develop marketplace campaign and promotional strategies.

• Plan and optimize Flash Sale, Voucher, Bundle, and Free Shipping strategies.

• Improve product positioning and merchandising.

• Optimize marketplace traffic and conversion.

• Develop Live Shopping strategies and Live Commerce KPIs.

• Coordinate with host and live talent.

• Analyze live commerce performance based on viewers, engagement, click-through, conversion, GMV, AOV, and other relevant metrics.

KOL & Influencer Marketing

• Source relevant KOL and influencers based on audience relevance and campaign objectives.

• Select KOL/influencers based on audience quality and relevance, not only follower count.

• Coordinate and manage KOL/influencer campaign execution.

• Track and evaluate KOL/influencer performance.

Partnership

Able to develop and execute partnership opportunities with :

• Fashion and lifestyle brands

• Beauty and wellness brands

• Communities

• Event organizers

• Corporate partners

• Wedding/event ecosystem

• Female-focused communities

• Relevant offline businesses

Sales & Commercial Growth

Candidate must understand:

Traffic → Leads → Fitting/Visit → Conversion → Transaction → Repeat Purchase

Requirements

• Minimum Bachelor's Degree (S1) in Marketing, Business, Communication, Management, or related field.

• Minimum 3–5 years of experience in digital marketing, e-commerce, fashion, beauty, lifestyle, lingerie, or related consumer brands.

• Minimum 1–2 years of experience at Supervisor level or proven experience leading marketing/e-commerce activities independently.

• Have a strong sales & commercial mindset, not only branding/content oriented.

• Experienced in developing and executing marketing strategies that directly contribute to sales/revenue.

• Comfortable working with sales targets, conversion rate, ROAS, CAC, GMV, AOV, traffic, engagement, and other performance metrics.

• Able to analyze campaign performance and make data-driven optimization decisions.

• Strong project management and ability to manage multiple marketing channels simultaneously.