Digital Marketing Specialist / SocMed & Community / Creator – (Reels / TikTok)

We an a digital marketing agency with existence in the restaurant industry. We own restaurant chain with outlets across Jabodetabek, Bandung and other cities. We are known for industrial-minimal spaces, rooftops, OOTD corners and work-from-cafe comfort, and our community is awesome. We are building a lean, AI-native digital marketing team that turns attention into visits and orders.

Head of Growth – Digital Marketing

The role

Own our marketing-driven revenue end to end. Lead a lean AI-native team of 3 to 10, run paid media yourself until the team grows, and report weekly to the CEO on revenue per outlet.

What you’ll do

• Own the marketing plan, budget and revenue targets per outlet; report to the CEO every week.

• In your first 30 days, diagnose every outlet with Finance (P&L, traffic, ratings) and deliver a push / fix / close list.

• Run Meta, TikTok and Google ads hands-on, targeted by outlet radius and time of day, until a Performance & Data Specialist joins.

• Build tracking from day one: voucher codes, UTM links, POS redemptions and a weekly dashboard.

• Lead and coach the team; hire scale-up roles when their workload triggers are met.

• Set up AI workflows and the Prompt Library with freelancers; approve every new tool.

• Run promotions with margin guardrails; own new-outlet and menu launches.

•Lead crisis response together with the CEO.

Social Media & Community Lead

The role

Run every social channel as a daily publication that brings netizens into our outlets: calendar, copy, community, creators and brand quality.

What you’ll do

• Own Instagram, TikTok, Threads and YouTube Shorts: calendar, posting cadence and same-day trend posts.

• Write hooks, captions, scripts and promo copy with AI, edited into the client netizen voice

• Brief and approve the Content Creators’ work; protect the brand’s look and tone.

• Answer DMs and comments with the chatbot; escalate complaints to Outlet Managers.

• Find, credit and repost customer content  with written permission.

• Run a micro-creator programme with a unique voucher code per creator.

• Brief Outlet Content Champions weekly; send a weekly insights report.

• File every asset with tags and consent records.

Creative Lead – Brand & AI Video

What you’ll do

• Maintain the brand book and AI style rules (approved style references, banned AI looks).

• Give final approval on campaign visuals and anything going into paid ads above an agreed spend.

• Produce launch and menu films combining AI environments with real product footage; apply AI labels where required.

• Lead the Content Creators through a weekly creative review.

Delivery, Maps & CRM Specialist (GoFood / GrabFood / ShopeeFood)

The role

Grow revenue from delivery apps, Google Maps and repeat customers, the fastest money levers we have.

What you’ll do

• Manage every store on GoFood, GrabFood and ShopeeFood: menus, prices, hours and bundles.

• Plan platform promos and ads within margin guardrails; negotiate co-funded promos with platform account managers.

• Monitor ratings, cancellations and prep times; fix issues with Managers.

• Own the Google Business Profile of every outlet: hours, posts and review replies within 24 hours.

• Run compliant review collection (QR codes at tables); keep all listings consistent.

• Run WhatsApp opt-ins, broadcasts and prepaid voucher bundles; set up basic loyalty.

• Report a monthly delivery P&L per outlet and platform.

Content Creator – Video & Design (Reels / TikTok)

The role

Shoot, edit and design the content that fills our feeds and ads, on location at our outlets every day, using AI to move fast.

What you’ll do

• Shoot at outlets weekly: drinks, rooftops, work-from-cafe days, OOTD spots, baristas and customers (with consent).

• Edit 10+ platform-native Reels and TikToks a week with licensed music.

• Design feed posts, carousels, stories, delivery-app images and banners, and in-store posters.

• Produce ad variants (different hooks; 9:16, 4:5, 1:1) for paid campaigns.

• Use AI for backgrounds, upscaling, captions and quick motion, never to fake products or outlets.

• File every asset with tags and consent records.

Performance Marketing & Data Specialist

The role

Turn ad spend into measurable visits and orders, and give the team one source of truth every Monday morning.

What you’ll do

• Run Meta, TikTok and Google ads by outlet radius and time of day; run 20+ structured tests a month.

• Build and maintain the weekly dashboard joining POS, ads, delivery and social data.

• Run geo-holdout tests to measure true sales lift.

• Build and document automations (reports, review-reply drafts, alerts); own the Prompt Library.

•Forecast sales by outlet and day.