Digital Marketing Specialist

About the role

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms to drive brand awareness, online engagement, and sales performance. You will manage day-to-day digital marketing activities, including content creation, performance tracking, paid advertising, SEO, and social media strategy. This role plays a key part in growing our online presence, generating leads, and ensuring that our digital efforts align with the brand's goals through creativity, analytics, and collaboration.

Key responsibilities

• Develop and manage digital marketing campaigns across platforms (Google, Meta, Instagram, TikTok, etc.)
• Track and analyze the performance of campaigns using tools like Google Analytics, Meta Business Suite, etc.
• Optimize and manage eCommerce online platform Shopee and TikTok
• Optimize SEO/SEM strategies to improve website traffic and search engine rankings
• Coordinate with design and content teams to produce high-quality marketing materials
• Monitor trends and competitor activity to identify new marketing opportunities
• Manage digital ads budget and provide performance reports
• Collaborate with influencer marketing efforts by identifying, engaging, and managing relationships with influencers aligned with our brand values
• Handle all aspects of influencer collaborations, including content creation and campaign analysis
• Research advertising trends and competitors' pricing and products

About you

• Social Media Marketing, Digital Marketing, and Online Marketing skills
• Well understood GMV Max, Shopee Ads and TikTok Ads
• Experience in using Web Analytics tools to analyze web traffic and online marketing data
• Strong communication and interpersonal skills for effective collaboration
• Familiarity with SEO and SEM practices to drive website traffic and conversion rates
• Demonstrable experience in marketing data analytics and tools
• Previous work experience in a similar role in digital marketing
• Bachelor's degree in Marketing, Communications, Business or related field
• Strong understanding of Google Analytics and AdWords

About us

Le Louvre Patisserie is a viennoiserie, boulangerie, pastry and bakery shop located in Kemang, South Jakarta, that captivates the senses with its exquisite fusion of European finesse and the vibrant flavors of Indonesia. Inspired by the elegance of the Louvre Museum and the rich culinary heritage of the archipelago, we have embarked on a journey to redefine the art of pastry in Jakarta.