Digital Marketing Freelancer

About the role

Freelancer Digital Marketing & E-Commerce Setup for Apotek & Klinik Komunitas Sehat (KS) Group, a growing healthcare service network in Bandung Timur & Garut. You will help with digital rebranding and building the foundation of their online store, packaging existing infrastructure (Central Warehouse, Integrated POS System, and internal raw video content team) into sales.

Key responsibilities

• Create and verify official Apotek Komunitas Sehat accounts on Shopee, Tokopedia, and TikTok Shop using owner-provided legality documents

• Design store visuals (banners, logos, homepage decoration) aligned with KS brand identity

• Perform bulk upload of initial product data (over-the-counter drugs, vitamins, medical devices) including marketplace SEO optimization for product titles and descriptions

• Integrate online store inventory with existing pharmacy POS system via API

• Update and rebrand 5 Google Business Profile accounts (Cibiru 1, Cibiru 2, Cileunyi, Mandalajati, Garut) and 1 Cibiru Clinic with agreed official transition format

• Edit 8–12 raw videos per month supplied by internal pharmacy assistant team into ready-to-publish content for TikTok and Instagram Reels (adding trending music, explanatory text, and Call to Action)

• Design and run paid advertising campaigns (Meta Ads) with 3-5 KM radius targeting around each physical outlet and clinic

• Direct ads to central WhatsApp Delivery system (Click-to-WA) to trigger local delivery orders

• Run internal ads on Shopee Ads and TikTok Ads for high-margin featured products with optimization for healthy ROAS (Return on Ad Spend)

• Provide monthly performance reports including ad statistics, WhatsApp conversion, online store traffic performance, and strategy recommendations for the following month

About you

• Minimum 1 year experience managing Meta Ads (Facebook & Instagram Ads) and Marketplace Ads (Shopee/TikTok)

• Portfolio demonstrating successful setup of online stores from zero on Shopee & TikTok Shop

• Proficiency in short video editing (CapCut/Premiere) for TikTok/Reels content

• Understanding of Google Business Profile (Google Maps) optimization

• Experience with POS cashier system integration to marketplaces

• Ability to set up WhatsApp Business API integrated with multi-agent systems

• Willing to conduct regular coordination (online/offline in Bandung Timur)

Benefits

• Fixed monthly service fee (separate from advertising budget)

• Potential bonus/commission based on online store sales performance (negotiable)