Digital Marketing

About the role

WAU Snack is looking for a Digital Marketing Specialist to join our team as HEAD OF DIGITAL MARKETING. This position offers an exciting opportunity to make a direct contribution to strengthening our brand presence and driving business growth through creative, strategic, and effective digital marketing initiatives.

Key responsibilities

• Develop and implement Digital Marketing strategies covering awareness, engagement, traffic, and conversion
• Lead and develop Digital Marketing teams
• Create and develop Content Marketing strategies in accordance with the target market
• Manage and optimize Social Media Marketing across TikTok, Instagram, Facebook, and YouTube
• Run and optimize Meta Ads, TikTok Ads, Google Ads, and other digital advertising platforms
• Implement SEO, SEM, KOL/Influencer Marketing, and Affiliate Marketing strategies
• Read and analyze data using Google Analytics, Meta Business Suite, TikTok Ads Manager, and other analytics tools
• Compile KPIs and Digital Marketing targets and conduct evaluation based on data
• Optimize ROAS, CTR, CPC, CPM, Conversion Rate, Engagement Rate, and other digital metrics
• Work cross-functionally with Sales, Marketing, E-Commerce, and Creative teams

About you

• Education at least S1 in Marketing, Digital Marketing, Communication, Business, or related fields
• Minimum 4-5 years of experience in Digital Marketing
• Minimum 2 years of experience as a Supervisor/Manager/Lead
• Experience in leading and developing Digital Marketing teams
• Mastery of Social Media Marketing such as TikTok, Instagram, Facebook, and YouTube
• Experience running Meta Ads, TikTok Ads, Google Ads, and other digital advertising platforms
• Good leadership, communication, problem solving, and decision making skills
• Creative, proactive, analytical, and able to work on targets
• Experience with TikTok Shop, Shopee, Marketplace, and E-Commerce is a plus
• Digital campaign portfolio/case study is an added value

Benefits

• Competitive Salary
• BPJS Kesehatan
• BPJS Employment

About us

WAU SNACK is a company operating in the snack food industry, with a vision to become a leading brand that delivers exceptional taste and innovative products to consumers. We believe that product quality and a strong marketing strategy are the key drivers of success.