Digital Advertising Specialist

About the role

We are seeking a talented Digital Advertising Specialist to join our dynamic Business Development team at Stella Maris School. This full-time role will play a crucial part in developing and executing our digital advertising strategy to drive student enrolments and awareness of our school's offerings. Based in Banten, you will have the opportunity to work in a collaborative environment and make a meaningful impact on the growth of our institution.

What you'll be doing

1. Developing and implementing digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram and LinkedIn

2. Conducting thorough audience research and targeting to optimise campaign performance

3. Creating engaging ad copy, visuals and landing pages to support the advertising strategy

4. Tracking, analysing and reporting on campaign metrics to measure success and inform future strategies

5. Collaborating with the marketing team to align digital advertising efforts with the overall marketing plan

6. Staying up-to-date with the latest digital advertising trends and best practices to drive continuous improvement

What we're looking for

1. 2 years of experience in digital advertising or a related marketing role

2. Proven track record of planning, executing and optimising successful digital advertising campaigns

3. Excellent analytical and data-driven skills to measure and report on campaign performance

4. Creative flair and copywriting skills to produce engaging ad content

5. Strong communication and collaboration abilities to work effectively with the marketing team

6. Up-to-date knowledge of the latest digital advertising platforms, trends and best practices