Data Analyst Specialist (Marketing)

Key Responsibilities

• Collect, clean, and consolidate data from multiple sources (KOL campaigns, affiliate platforms, paid advertising, TikTok, Meta, social media, and content performance)

• Develop and maintain insightful dashboards and automated reports to support business and marketing decisions

• Perform in-depth analysis to identify trends, measure performance, and generate recommendations for optimization

• Collaborate with marketing, content, and business teams to translate data findings into strategic actions

• Ensure accuracy, consistency, and reliability of data across all reporting systems

• Build and optimize processes for data integration and visualization

Requirements

• Bachelor’s degree in Mathematics, Statistics, Economics, Business, Computer Science, or a related field

• Minimum 2–3 years of experience in data analysis, data analytics, or business intelligence

• Strong proficiency in Microsoft Excel (pivot tables, advanced formulas, data modeling)

• Experience with data visualization tools (Looker, Tableau, Power BI, or equivalent)

• Strong analytical, critical thinking, and problem-solving skills

• Ability to merge and analyze datasets from multiple sources to create clear, actionable insights

• Excellent communication skills to present findings to both technical and non-technical stakeholders

• Detail-oriented, highly organized, and comfortable working with large datasets