Country Manager - Vietnam

PYFA Group is seeking an experienced and commercially driven Country Manager (Vietnam) to lead the Group’s strategic expansion and business growth in the Vietnamese market.

This role will be responsible for establishing and driving end-to-end commercial operations across generic pharmaceuticals, hospital/injectable portfolios, prescription pharmaceuticals, OTC, and high-growth aesthetic & regenerative medicine products (B2B).

Job Description

- Lead PYFA Group’s overall commercial strategy and business development in Vietnam.

- Develop and execute the country’s market-entry, expansion, and growth strategy.

- Manage the full P&L, including revenue growth, forecasting, budgeting, working capital, and profitability.

- Build, manage, and optimize relationships with local distributors, logistics partners, and sub-distributors across Northern and Southern Vietnam.

- Drive sales and market development across Rx, hospital tenders/injectables, OTC, aesthetic, and regenerative medicine portfolios.

- Develop strong relationships with KOLs, hospitals, procurement boards, dermatologists, aesthetic practitioners, and relevant medical associations.

- Lead market access initiatives, including public hospital tenders and private healthcare networks.

- Oversee regulatory and compliance activities in coordination with relevant internal and external stakeholders.

- Ensure compliance with Drug Administration of Vietnam (DAV) requirements, product registration, import licensing, GMP, and applicable local regulations.

- Establish and develop the local team, organizational structure, and operational capabilities as the business scales.

- Ensure all commercial activities adhere to ethical standards, anti-bribery policies, FCPA/local laws, and corporate governance requirements.

- Act as the key representative of PYFA Group in Vietnam and provide regular business updates and strategic recommendations to HQ.

Qualifications

- 7+ years of experience in Vietnamese pharmaceutical/healthcare industry.

- 3–5+ years in a Country Manager, Business Unit Head, or Senior Commercial Director role.

- Proven experience managing Rx, hospital/injectables, OTC, and aesthetic/regenerative portfolios.

- Strong track record in market entry, business expansion, and distributor management in Vietnam.

- Deep knowledge of DAV regulations, product registration, import licensing, GMP, and hospital tender systems.

- Strong network with local distributors, hospitals, KOLs, dermatologists, aesthetic practitioners, and medical associations.

- Proven P&L ownership and commercial leadership experience.

- Fluent in Vietnamese and English, especially in professional settings.

- Strong leadership, entrepreneurial mindset, negotiation, and stakeholder management skills.

- High integrity with strong understanding of compliance, anti-bribery, and corporate governance.