Content Specialist

About Job

We’re looking for a creative, research-driven, and tech-savvy Content Specialist to join our team. You’ll be responsible for creating engaging, SEO-friendly content across digital platforms and supporting our social media, email marketing, and multimedia content initiatives.

Key Responsibilities

• Research HR trends and B2B market insights to create SEO-optimized content for blogs, websites, and landing pages.

• Conduct keyword research and optimize content using Yoast SEO and SEMrush.

• Develop and execute content strategies for LinkedIn, Instagram, and Meta platforms.

• Manage content scheduling and performance tracking using Meta Business Suite and social media analytics tools.

• Collaborate with designers to create infographics, videos, and other visual content using Canva.

• Assist with short-form video concepts and scriptwriting.

• Support email marketing campaigns, newsletters, and lead-nurturing content using Mailchimp or similar platforms.

• Collaborate with Marketing, Sales, Product, and Technology teams to maintain consistent brand messaging across channels.

• Leverage AI tools for content ideation, research, and enhancement.

Requirements

• Bachelor’s degree in Communications, Creative Media, Journalism, or a related field.

• 2–3 years of experience in content marketing, SEO writing, social media management, or a related field.

• Excellent writing skills in English and Bahasa Indonesia.

• Hands-on experience with Yoast SEO, SEMrush, and keyword research tools.

• Familiarity with Meta Business Suite, LinkedIn marketing, and social media analytics.

• Proficiency in Canva.

• Experience collaborating with designers, videographers, and content teams.

• Knowledge of AI tools for content creation and enhancement.

• Basic knowledge of email marketing platforms, such as Mailchimp.

• Strong research, analytical, and storytelling skills.

• Experience in B2B, IT, or HR industries is a plus.

• Willing to work from the office (WFO) in Bintaro, South Tangerang.