Content Creator & KOL Specialist

About the role

NARA is seeking a stylish, creative, and detail-oriented Content Creator & KOL Specialist with a strong eye for luxury aesthetics and wellness lifestyle. In this role, you will be the visual storyteller on the ground—capturing authentic guest moments, showcasing premium treatments, and hosting key influencers who match the brand positioning. You will work directly under the Social Media Specialist to execute planned content calendars, shoot concepts, and drive brand presence across digital channels.

Key responsibilities

• Execute raw mobile camera shooting (iPhone/Gimbal) during weekly shoot windows, events, and daily guest moments.

• Capture luxury lifestyle aesthetics: human movement, emotions, guest reactions, contrast therapy, and treatment details.

• Assist in directing staff, therapists, models, and guests on set to ensure smooth production.

• Maintain an organized database of raw footage, B-roll, and assets for post-production.

• Work directly under the Social Media Specialist to execute planned content calendars, Reel concepts, and Carousel scripts.

• Support daily Story coverage for venue vibe, guest proof, and event activations.

• Identify and outreach to target wellness advocates, creators, and lifestyle influencers who align with NARA's luxury positioning.

• Manage gifted bookings, complimentary recovery passes, and VIP visits from outreach to on-site reception arrival.

• Coordinate content briefs, deliverables, and promo code attribution tracking.

• Host creators on-site, ensuring they experience the true NARA signature hospitality.

About you

• Proficient in raw mobile shooting (iPhone, Gimbals, mobile lighting) with a solid understanding of luxury visual framing, aesthetic angles, and motion capture.

• Stylish and fashionable individual with a keen eye for aesthetic composition, high-end lifestyle trends, and visual storytelling.

• Excellent verbal communication skills with the confidence to direct staff, therapists, guests, models, and VIP influencers on set.

• Understands content strategy execution and is comfortable working directly under a Social Media Specialist to fulfill campaign targets and posting schedules.

• Previous experience in luxury hospitality, wellness, spa, clinic, or lifestyle brands is highly desirable.