Consumer Activation Head

Key responsibilities

• Develop and implement consumer activation strategies aligned with brand objectives and sales targets

• Plan and oversee consumer engagement programs, including product sampling, product penetration, and promotional activities

• Manage POSM planning, budget allocation, distribution, and utilization to ensure effective brand execution

• Collaborate with Marketing and cross-functional teams to ensure effective execution of consumer activation programs

• Manage external agencies and event organizers to ensure quality, efficiency, and alignment with business objectives

• Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness, providing actionable recommendations for improvement

• Lead and develop the consumer activation team to achieve business targets and drive continuous improvement

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field

• Minimum 7 years of experience in Consumer Activation, Consumer Engagement, Brand Activation, or a related field, preferably in the FMCG industry

• Proven experience in planning and executing consumer activation programs, events, product sampling, and promotional campaigns

• Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives

• Experienced in managing activation budgets, external agencies, and event organizers

• Strong analytical, project management, and problem-solving skills, with the ability to evaluate program effectiveness and ROI

• Excellent communication, stakeholder management, and leadership skills

• Strong business acumen, strategic thinking, and ability to lead a team toward achieving business objectives

• Willing to be placed at the Head Office in Jakarta