Category Marketing Promotion Analyst

• Develop and implement promotional strategies aligned with campaign objectives, market trends, and Fresh category growth targets.
• Analyze market data and consumer insights to identify opportunities and inform effective promotional tactics.
• Plan, execute, monitor, and optimize integrated promotional campaigns using relevant promotional engine tools to drive business results.
• Track key campaign metrics such as sales lift, ROI, and repeat purchase rate, and provide actionable performance reports and dashboards to stakeholders.
• Collaborate with Category Marketing, GTM Campaign, Commercial, Product, Growth, Ad Solutions, and CRM teams to ensure seamless campaign execution and alignment with business goals.
• Manage campaign budgets and allocate resources effectively to maximize promotional performance and ensure cost-efficient execution.

Kualifikasi

• Bachelor's degree in Marketing, Business, or a related field
• At least 2 years of experience in planning and implementing price promotions with a proven track record of delivering growth
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Proficiency in Excel and Google Sheets, including ability to build formulas, pivot tables, and basic data visualization
• Excellent communication skills, both verbal and written
• Familiarity with promotional engine tools and platforms, or ability to quickly learn marketing technology tools
• Ability to work in a fast-paced, dynamic environment