Brand Manager Consumer Product (Health Supplement and Personal Care)

Brand Manager is to lead the end-to-end management, growth, and market positioning of our core brand portfolio. In this role, you will own the brand’s vision, consumer strategy, and P&L performance, translating market insights into high-impact campaigns, product innovations, and omnichannel marketing plans. You will collaborate cross-functionally with trade marketing, sales, digital, supply chain, and external agency partners to drive brand equity, market share, and long-term profitability.

Job responsibility :

• Develop and execute comprehensive brand strategies to achieve business objectives.

• Manage brand positioning, messaging, and visual identity to ensure consistency across all platforms.

• Conduct market research and competitor analysis to identify trends, insights, and opportunities.

• Plan and oversee marketing campaigns (digital, print, events, PR) to promote brand visibility and engagement.

• Collaborate with cross-functional teams (sales, product, digital, creative, R&D) to align brand initiatives.

• Monitor and analyze campaign performance metrics, providing actionable insights for improvement.

• Manage brand budget and ensure optimal allocation of resources.

• Supervise brand communications, partnerships, and sponsorship activities.

• Maintain relationships with external agencies, media partners, and key stakeholders.

• Ensure all marketing activities comply with brand guidelines and company standards.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree is a plus).

• Minimum 5 years of experience in brand management, marketing, or related roles, prefer from FMCG, Personal Care, health/wellness, retails and pharma industry.

• Strong understanding of market research, consumer insights, and brand strategy.

• A solid background in Consumer Insights and Brand Equity building.

• Excellent communication, leadership, and project management skills.

• Creative thinker with strong analytical and problem-solving abilities.

• Proficiency in digital marketing tools, analytics, and social media platforms.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.