Brand Manager

Responsibilities :

• Create & develop brand strategy/plan & holistic marketing strategy/plan (including: marketing budget, develop potential brand / product positioning)

• Strong implementation, controlling, corrective action, of brand & marketing plan (including Sales target achievement)

• Manage marketing budget implementation on the right effective track

• To control / do corrective action of marketing campaigns especially in Trading Term, space Rental, Digital Campaign, TVC Campaign

• Develop & analyze relevant marketing research as a base to develop brands (Including Shopping habits, Usage & Attitude Test, retail audit, post campaign tracking study etc)

• To identify & develop new potential brand/ product/ positioning/ campaign

• To do corrective action

• To identify all opportunities & threat

• Leading in coordination with all marketing agencies/ consultant etc (Digital Marketing Agency, Advertising Agency, Creative boutique, Media Buyer, Brand Activation Agency, marketing research agencies, fragrance house etc)

• Coordinate tightly sales promotion with distributors, key customers (To monitor market penetration, product display etc)

• Leading in product development (NPD New Product Dev / EPD Existing Product Dev) (Coordinate with Prodev Team: R&D, Production, Cost Accounting, Purchasing, label / pack designer etc)

Requirements :

• Minimum 3 years experience in similar field with an outstanding track record, and 3 years within a management role of Fast Moving Consumer Good Industry

• S1 or S2 degree of any disciplines from reputable University

• Experienced in handling TVC programs, social media/ digital campaigns, brand activation.

• Understand the promotion concept in terms of: TVC production process, media plan, media placement, digital advertising, social media, POS material, SPG management, brand activation, brand exhibition, publication

• Strong analytical thinking, detail orientation, has and enthusiasm to learn the business processes, leadership skills.

• Understanding of consumer needs and behavior

• Strong communication and interpersonal skills. Especially the ability to work cross departments to achieve results

• Have the ability to think big, delivering innovative strategic solutions

• Conversant with English (verbal and written) is a must

• Conversant with MS office operation

• The successful candidate will be located in Jakarta Selatan