Brand Manager

We are looking for a dynamic and strategic Brand Manager to lead brand development and execute integrated marketing strategies across offline channels, digital platforms, and e-commerce. The ideal candidate combines strong brand-building capabilities with hands-on marketing execution and a data-driven approach to driving brand awareness, customer engagement, and sales growth.

Key Responsibilities

1. Brand Strategy & Management

• Develop and execute brand strategies aligned with the company's business objectives and target market.

• Establish brand positioning, messaging, and identity across all marketing channels.

• Monitor market trends, consumer behavior, competitor activities, and brand performance.

• Manage brand budgets and evaluate marketing effectiveness and ROI.

2. Offline Marketing

• Plan and execute offline marketing activities, including events, exhibitions, product launches, in-store promotions, and brand activations.

• Develop promotional materials, point-of-sale materials (POSM), and other marketing collaterals.

• Collaborate with sales teams, distributors, and retail partners to strengthen brand visibility and drive sell-out.

• Evaluate the effectiveness of offline campaigns and promotional activities.

3. Digital Marketing & Online Campaigns

• Develop and manage digital marketing strategies across social media, websites, digital advertising, and other relevant online channels.

• Plan and execute integrated marketing campaigns to increase brand awareness, engagement, traffic, and conversion.

• Coordinate content planning, creative development, and campaign execution with internal teams or external agencies.

• Monitor digital campaign performance and optimize strategies based on data and insights.

4. E-commerce Management

• Develop strategies to grow online sales across marketplaces and other e-commerce channels.

• Manage marketplace promotional campaigns, product listings, pricing coordination, and online merchandising in collaboration with relevant teams.

• Optimize marketplace visibility, traffic, conversion rates, and sales performance.

• Coordinate with e-commerce, sales, and operations teams to ensure product availability and effective execution of online promotions.

• Analyze e-commerce performance, including GMV, conversion rate, average order value, and campaign ROI.

5. Team & Stakeholder Management

• Lead and coordinate marketing team members, agencies, vendors, and other relevant stakeholders.

• Collaborate with sales, trade marketing, product, and e-commerce teams to ensure consistent brand execution.

• Prepare marketing plans, budgets, performance reports, and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Minimum 5 years of experience in brand management, marketing, or a related role, preferably with experience managing both offline and digital marketing.

• Proven experience in developing and executing integrated marketing campaigns across offline, online, and e-commerce channels.

• Strong understanding of brand strategy, consumer behavior, digital marketing, and marketplace business.

• Familiarity with e-commerce platforms such as Shopee, Tokopedia, TikTok Shop, or other relevant marketplaces.

• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.

• Excellent project management, communication, and stakeholder management skills.

• Creative, commercially minded, proactive, and results-oriented.