Brand Manager

About the role

This role involves managing Brand & Category strategy to achieve sales, revenue, margin, and profit targets. You will analyze market, consumer, competitor, sales, and SKU performance, and determine pricing, positioning, target market, USP, and brand development direction.

Qualifications:

- Minimum Bachelor's degree in Marketing, Management, Business, Communications, or a related field.

- Experience in Brand Management, Category Management, Product Management, Marketing, or Commercial.

- Understanding of brand strategy, category management, pricing, marketing, digital marketing, and e-commerce.

- Strong data analysis and market research skills.

- Understanding of sales, margin, profitability, ROAS, ROI, conversion, and marketing KPIs.

- Strategic thinking and business acumen skills.

- Strong communication, presentation, negotiation, and leadership skills.

- Able to work with targets and make data-driven decisions.

- Creative, analytical, proactive, and results-oriented.

Duties and Responsibilities:

- Managing Brand & Category strategies to achieve sales, revenue, margin, and profit targets.

- Analyzing market, consumer, competitor, sales, and SKU performance.

- Determining pricing, positioning, target market, USP, and brand development direction.

- Manage products and SKUs, including product development, evaluation, and discontinuation.

- Develop strategies for sales growth, market share, distribution, and penetration.

- Manage campaigns, promotions, launches, activations, and seasonal campaigns.

- Manage e-commerce advertising, budget, performance, and ROAS.

- Provide briefs to the Creative, Content, KOL/Influencer, and Social Media teams.

- Monitor sales, margin, ROI, conversion, ROAS, and marketing KPIs.

- Develop reports, insights, and action plans to improve performance.

- Coordinate with Sales, Creative, Content, E-Commerce, and related teams.