Brand Designer Sr Staff

Tanggung jawab

Job Summary

The Senior Brand Designer Staff is responsible for developing and executing visual design assets that effectively communicate brand messages and strengthen brand identity for POCARI SWEAT, ION WATER, and related brands. This role independently translates creative and marketing briefs into high-quality visual designs across marketing, advertising, event, digital, and physical touchpoints, while ensuring consistency with brand guidelines and design standards. The role also collaborates with internal teams and external partners to deliver accurate, visually compelling, and timely creative materials.

Job Description

Brand Identity Development

1. Develop and maintain brand identity materials by creating and updating brand books, style guides, color palettes, typography systems, and usage guidelines to ensure consistent brand expression according to the HQ Brand Guidelines.
2. Develop brand visual assets such as primary/secondary logos, lockups, brand iconography, custom patterns, illustrations, and other supporting visual elements according to established brand direction.
3. Maintain and organize brand design assets in the central Digital Asset Management library to ensure proper versioning, accessibility, and consistency.

Marketing & Advertising Assets

1. Develop print and physical marketing assets such as activation materials by translating approved creative direction into designs suitable for offline and online activities.
2. Develop digital campaign and advertising assets such as social media advertisements, display banners, and other digital materials by adapting creative concepts to the requirements of each digital channel.
3. Develop OOH and event visual materials by adapting campaign and brand visuals into high-resolution graphics for billboards, venues, events, and other physical placements.

Physical Product Design & Production

1. Develop and adapt physical product-related design materials by applying approved brand and creative direction to required product or physical communication formats.
2. Prepare production-ready artwork and manage pre-press requirements by ensuring correct resolution, dimensions, color modes, typography, file formats, and other technical specifications, and reviewing vendor proofs to ensure production accuracy.
3. Develop reusable presentation and internal visual materials including Google Slides, PowerPoint templates, report frameworks, and internal document layouts to ensure clear and consistent visual communication.

Creative Development & Collaboration

1. Translate creative and marketing briefs into visual solutions by interpreting communication objectives, target audiences, key messages, and requirements to develop appropriate design approaches.
2. Contribute to creative development through brainstorming and visual exploration by developing visual references, mockups, storyboards, and design alternatives to help communicate and refine campaign ideas.
3. Present and explain design ideas to stakeholders, incorporate constructive feedback, and ensure alignment with the intended communication objectives.
4. Collaborate with internal teams and external creative partners including copywriters, marketing teams, Brand Communication, Brand Activation, Trade Marketing, agencies, and vendors to coordinate design requirements and ensure effective execution.

Brand Quality & Design Execution

1. Review creative outputs and ensure brand quality and consistency by checking designs against established brand guidelines, visual standards, language requirements, and technical specifications, and identifying necessary improvements before final delivery.
2. Manage assigned design deliverables and continuously improve execution quality by planning priorities and timelines, minimizing unnecessary revisions, applying feedback, and ensuring creative materials are delivered accurately and on time.

Persyaratan

Job Requirements

1. Minimum Bachelor's degree in Graphic Design, Visual Communication Design, Multimedia Design, or related disciplines
2. Minimum 3 years of experience in graphic/brand design and creative execution, preferably within marketing, advertising, FMCG, or brand communication environments.
3. Proficiency in industry-standard design software (e.g., Adobe Creative Suite)
4. Knowledge of digital and print production requirements
5. Basic photography/video documentation skills are a plus