Brand Communication & Community Specialist

Qualifications

• Bachelor’s degree (S1) in Marketing, Business Administration, Communications, or a related field.

• Minimum 2 years of relevant experience in marketing, brand management, product marketing, or partnership management.

• Strong understanding of marketing strategies, brand development, market research, and consumer behavior.

• Proven experience in planning and executing integrated marketing campaigns, partnerships, promotional activities, and events.

• Excellent communication, project management, analytical, and interpersonal skills, with a strong focus on customer engagement and business growth.

Job Description

To develop and execute brand campaigns, strategic partnerships, and community engagement initiatives that strengthen customer relationships, improve customer satisfaction, acquire new customers, and drive brand awareness and business growth through integrated ATL/BTL campaigns, marketing programs, and events.

Key Responsibilities

1. Market Research, Consumer Insights & Product Marketing
   Conduct market research and analyze consumer behavior, market trends, and competitive landscapes to identify business opportunities. Develop product marketing strategies and go-to-market (GTM) plans to support product launches, strengthen market positioning, and drive business growth.

2. Brand Strategy, KOL & Strategic Partnerships
   Develop and execute brand strategies, integrated marketing campaigns, and partnerships with Key Opinion Leaders (KOLs), influencers, and strategic partners to increase brand awareness, strengthen brand positioning, and enhance customer engagement.

3. Channel Programs, Partner Activation & Trade Marketing
   Develop and implement channel marketing programs, partner activation initiatives, and networking activities, including cross-selling, upselling, and trade marketing programs, to expand market reach, strengthen partner relationships, and drive sales growth.

4. Sales Toolkit, Promotional & Technical Campaigns
   Develop sales support materials, promotional programs, and technical marketing campaigns to communicate product features, benefits, and value propositions effectively while supporting sales performance and ensuring consistent brand communication across channels.

5. Community Engagement, Events & ATL/BTL Campaigns
   Plan and execute community engagement initiatives, customer-focused activities, and marketing events. Manage the marketing event calendar and coordinate integrated Above-the-Line (ATL) and Below-the-Line (BTL) campaigns to improve customer satisfaction, build customer loyalty, and maximize marketing effectiveness and business impact.