B2B Growth Specialist

Tanggung jawab

• Create outbound campaigns across email, WhatsApp, LinkedIn, and other channels.
• Write the actual campaign copy, including first-touch messages, follow-ups, reactivation messages, hooks, and call-to-actions.
• Build and optimize multi-step outbound sequences.
• Analyze campaign performance and identify why campaigns succeed or fail.
• Continuously improve reply rate, positive reply rate, qualified meeting rate, and pipeline generated.

Persyaratan

• 1–4 years of experience in B2B Growth, Growth Marketing, Lead Generation, Outbound Sales, Demand Generation, Revenue Operations, Sales Development, or a similar role.
• Strong analytical thinking.
• Strong Google Sheets or Excel skills.
• Experience using Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, or similar prospecting tools is highly preferred.
• Strong B2B copywriting ability.
• Able to write clear and persuasive email, WhatsApp, LinkedIn, and follow-up messages.
• Able to move quickly from idea to execution.
• Able to analyze results and make decisions based on data.
• Comfortable being accountable for business outcomes, not only activity metrics.
• Good written communication in Bahasa Indonesia and English.

You May Be a Strong Fit If

• You are comfortable doing both analytical work and hands-on execution.
• You can work with spreadsheets, write campaign copy, build a prospect list, and analyze conversion rates yourself.
• You are resourceful and can find creative ways to reach difficult customer segments.

Success Metrics

You will be successful if you improve:

• Qualified opportunities generated.
• Positive reply rate.
• Qualified meeting rate.
• Cost per qualified meeting.
• Pipeline generated.
• Lead-to-opportunity conversion.
• Opportunity-to-customer conversion.
• Customer acquisition cost.
• Number of repeatable growth campaigns discovered.