Area Supervisor

Responsibilities

• Develop and maintain strong business relationships with Modern Trade key accounts, buyers, and relevant stakeholders to drive sales growth and achieve business objectives.

• Identify new business opportunities, expand account coverage, and strengthen partnerships with existing customers to maximize sales potential.

• Develop and execute account-specific sales strategies and joint business plans in collaboration with distributors and key account partners.

• Establish sales targets and monitor account performance to ensure achievement of sales volume, revenue, distribution, and profitability objectives.

• Analyze sales performance, market trends, customer purchasing behavior, and account productivity to identify growth opportunities and implement appropriate improvement strategies.

• Collaborate with the Sales Operations team to review sales performance, evaluate business effectiveness, and develop action plans to address performance gaps.

• Monitor competitor activities, pricing strategies, promotional campaigns, product launches, and market developments to maintain competitiveness and identify potential business opportunities.

• Ensure optimal product availability, distribution, and visibility across assigned outlets, including product assortment, shelf placement, display execution, and merchandising standards.

• Manage product listing activities and ensure products are listed, displayed, and distributed in accordance with each account's requirements and outlet classification.

• Plan, coordinate, and monitor promotional activities and trade marketing programs to ensure effective execution, budget efficiency, and achievement of established objectives.

• Coordinate with distributors, account representatives, and internal teams to ensure alignment on sales targets, promotional plans, product availability, and execution priorities.

• Drive the successful launch and distribution of new products, as well as product relaunch initiatives, by coordinating product listing, distribution readiness, promotional support, and market execution.

• Monitor purchase orders (POs), order fulfillment, stock availability, and service levels to ensure timely deliveries and maintain customer satisfaction.

• Evaluate account performance and identify opportunities to improve sales productivity, distribution coverage, product penetration, and overall business profitability.

• Prepare regular sales reports, account reviews, and business performance analyses, providing data-driven recommendations to management for strategic decision-making.

• Ensure effective communication and coordination between customers, distributors, and internal departments to resolve operational issues and maintain smooth business operations.

Qualifications

• Minimum of 3 years of experience in Modern Trade, Key Account Management, Sales, or a related commercial function.

• Previous experience in the FMCG industry is preferred, particularly in handling Modern Trade accounts, key customers, and distributor networks.

• Strong analytical and problem-solving skills, with the ability to interpret sales data, market information, and account performance to support business decisions.

• Strong planning, organizational, and coordination skills, with the ability to manage multiple accounts and priorities effectively.

• Proficient in Microsoft Excel and PowerPoint for sales reporting, data analysis, and business presentations.

• Able to work independently and collaboratively with cross-functional teams in a dynamic business environment.

• Willing to travel within the assigned area as required.