Area Manager - Bath and Body Works Indonesia

About the role

The Cluster Manager is responsible for overall sales, profitability, operational excellence, people performance, customer experience, and brand standards across all stores in the cluster. This role involves translating Bath & Body Works brand strategy and Valiram Group strategic direction into clear priorities and commercial actions for each store, while building strong Store Managers through coaching, performance reviews, and clear accountability.

Key responsibilities

• Own the cluster performance including sales, profitability, operational excellence, people performance, customer experience, and brand standards across all stores

• Develop Store Managers into strong business leaders through coaching, performance reviews, feedback, and clear accountability

• Translate brand and strategic direction into clear priorities and commercial actions for each store

• Understand customer, traffic, competition, and opportunity differences across areas and determine how Bath & Body Works can grow

• Drive commercial performance by working with Store Leaders on sales planning, forecasting, profitability, margin, and performance optimization

• Ensure WOW customer service, brand standards, visual merchandising, operational standards, and store excellence are applied consistently

• Use sales, profit, stock, operational, people, and customer insights to identify gaps, root causes, and opportunities

• Build talent pipeline, identify internal talent, close vacancies, and improve engagement and retention

• Ensure Store Managers and teams execute strategy with ownership rather than just following instructions

• Bring market insights from stores to Retail Operations, Merchandising, HR, Finance, Visual Merchandising, and management to inform business decisions

About you

• Strategic and visionary – able to see the bigger picture and determine cluster direction

• Commercially strong – understand the relationship between sales, profitability, product, people, stock, and market

• Market-oriented – able to read market differences and find growth opportunities in each area

• Leader of leaders – able to coach, challenge, develop, and hold Store Managers accountable

• Data-driven and analytical – able to connect multiple KPIs to find root causes and determine priorities

• Strong execution – able to ensure strategy becomes actual execution in stores

• Collaborative and influential – able to work across functions with Retail Operations, Merchandising, HR, Finance, Visual Merchandising, mall management, and external partners

• High ownership – quick to make decisions, resolve operational challenges, and take responsibility for cluster results

About us

Bath & Body Works is a cheerful, positive, energetic, and highly customer-oriented brand. The focus is on fragrance with various body care and self-care options. Customer experience is an important part of the brand — each store must make customers feel welcome, excited, and receive relevant recommendations. Bath & Body Works operates under the Valiram Group.