Affiliate Marketing Supervisor

Job Description

• Develop and execute affiliate and business development strategies to achieve sales, revenue, and growth targets.

• Identify and acquire new affiliate partners, creators, KOLs, communities, and potential business partners.

• Build and maintain strong relationships with key affiliate partners and business partners.

• Negotiate collaboration terms, commissions, promotional opportunities, and partnership agreements.

• Conduct competitor and market analysis to identify new growth and partnership opportunities.

• Manage affiliate campaigns end-to-end, including planning, execution, monitoring, and evaluation.

• Develop campaign strategies, promotional programs, and affiliate incentives to drive sales and engagement.

• Monitor affiliate performance and optimize campaigns based on established KPIs.

• Monitor daily e-commerce operations across Tokopedia, Shopee, and TikTok Shop.

• Ensure smooth order processing, shipping, returns, and promotional activities.

• Collaborate with E-commerce, Marketing, and Creative teams to support campaign execution and promotional materials.

• Supervise and manage the Affiliate/BD team to achieve individual and team targets.

• Set targets, assign responsibilities, monitor performance, and provide coaching and feedback.

• Develop and improve SOPs and workflows for affiliate and business development activities.

• Monitor and analyze affiliate and partnership performance based on sales, GMV, commission, ROI/ROAS, conversion, and other relevant KPIs.

• Prepare weekly and monthly performance reports.

• Provide data-driven insights and recommendations to improve affiliate performance and business growth.

• Evaluate campaign effectiveness and continuously optimize strategies.

Qualifications

• 2–4 years of experience in Affiliate Marketing, Business Development, E-commerce, Digital Marketing, or related fields.

• At least 1 year of experience leading or supervising a team.

• Proven experience managing affiliate campaigns and developing creator/affiliate partnerships.

• Strong negotiation, communication, relationship management, and business development skills.

• Strong analytical and commercial mindset with the ability to work with sales and performance targets.

• Familiar with Shopee, TikTok Shop, Tokopedia, affiliate platforms, and digital marketing tools.

• Good understanding of social media, content creators, KOLs, and the affiliate ecosystem.

• Proficient in Excel/Google Sheets and performance reporting.

• Experience in Lifestyle & Home Living, e-commerce, or consumer products is preferred.