Ad Operations Manager, Performance Marketing

About the role

You will manage campaign setup, tracking, optimisation and reporting across programmatic and paid media platforms. You must have a strong performance marketing background, with proven experience driving conversions and improving cost per acquisition and return on ad spend. You should also be comfortable explaining campaign results and presenting recommendations to internal teams and external clients.

Key responsibilities

• Set up, manage and optimise campaigns across DV360, The Trade Desk, YouTube, Meta, DOOH and CTV.
• Manage impression and click trackers, Floodlight activities and conversion tracking using CM360 and Google Tag Manager.
• Check that tracking is working correctly and troubleshoot campaign, tagging and reporting issues.
• Monitor budgets, pacing and performance, and recommend changes to improve results.
• Analyse performance by audience, site, creative and channel to identify opportunities to drive more conversions.
• Prepare clear reports and confidently present results and recommendations.
• Work closely with our sales, product and creative teams to support Neural Intent campaigns.

About you

• Strong practical experience with DV360, The Trade Desk, CM360, Google Tag Manager, Google Analytics, YouTube, DOOH, CTV and Meta advertising.
• A proven performance marketing background, with a strong understanding of conversions, CPA, CPC and ROAS.
• Strong working knowledge of Floodlight setup, implementation, testing and troubleshooting.
• Excellent spoken and written English.
• Confidence presenting to internal stakeholders and external clients.
• Excellent skills in Microsoft Excel, Word and PowerPoint, along with strong Tableau skills.
• Strong attention to detail and the ability to manage multiple campaigns and deadlines.
• The ability to work independently, solve problems and take ownership of campaign results.

About us

Big Ads works with brands, agencies and media companies to deliver digital advertising through technology, creative solutions and campaign expertise. Our newly launched performance advertising platform, Neural Intent, helps brands drive measurable outcomes across the open web.